Patient Engagement October 31, 2018
Target patient engagement interventions are necessary in patient panels with vastly different needs, a new Deloitte report illustrates.
Patient engagement is not a one-size-fits-all endeavor. Instead, organizations should consider the different needs and preferences of their populations to target their patient engagement initiatives, according to a new report from Deloitte Center for Health Solutions.
There are four general categories of patients, the report contends, each with different healthcare preferences. Using survey responses from 4,530 patients, Deloitte researchers segmented patients into groups with common needs.
The biggest segment was the homesteaders, with 40 percent of patients being categorized as “reserved, cautious traditionalists.” These patients don’t have a significant propensity for engagement and are unlikely to adopt patient engagement technology on their...
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