Health Payer Intelligence August 12, 2022
UnitedHealthcare’s rebranded health plan offers price transparency tools that, according to company data, have secured savings for members and employers.
UnitedHealthcare has announced that it has rebranded its self-funded health plan option, which will now be called Surest but which will maintain its focus on price transparency and affordability.
Surest was originally “Bind,” a self-funded employer option that started in 2016. Since then, the plan is UnitedHealthcare’s fastest-growing employer-sponsored health plan.
“People and employers are looking for a simpler and more sustainable health care plan,” Alison Richards, chief executive officer of Surest, said in the press release. “Our new brand name, Surest, helps convey the idea of clarity, confidence and control our members have with their plan.”
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