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Two-Thirds of Consumers Now Use Some Digital Shopping Features
PYMNTS.com October 24, 2024
In an era where online and in-store shopping are becoming intertwined, Click-and-Mortar™ shopping is emerging. This hybrid shopping style reflects a growing consumer preference for integration between digital and physical retail experiences.
A PYMNTS Intelligence report, “2024 Global Digital Shopping Index: The Rise of the Click-and-Mortar™ Shopper and What It Means for Merchants,” in collaboration with Visa, shows the number of shoppers engaging in Click-and-Mortar behavior has surged by 38% across Brazil, the United Kingdom, and the United States since 2020. As this trend reshapes the retail landscape, the report delves into its implications for consumers and merchants.
Shift in Consumer Behavior
The evolution of shopping preferences reveals insights into modern consumer habits. Click-and-Mortar shoppers comprise nearly 40% of the...
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