Turning price transparency into strategic advantage — 4 takeaways

Becker's Healthcare June 18, 2025
In collaboration with PurpleLab

Health system executives are under growing pressure to manage tighter margins, navigate shifting reimbursement models and cultivate strong payer relationships. At the same time, unprecedented volumes of pricing data are becoming available, offering health systems a new source of insight — and leverage.

During a June 9 webinar hosted by Becker’s Payer Issue in collaboration with PurpleLab, leaders from Payerset, PurpleLab and Forvis Mazars outlined how health systems can use price transparency data to improve contract negotiations, support market expansion strategies and prepare for upcoming changes in drug pricing rules.

Here are four key takeaways:

Note: Quotes have been edited for length and clarity.

1. Price transparency data as a strategic tool

   While many health systems initially saw price transparency...

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