Tufts Medicine’s plan to boost ‘brand experience’

Becker's Healthcare November 7, 2024
Giles Bruce

Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”

Drew Landmeier started as senior vice president and chief marketing and communications officer of the $2.6 billion, three-hospital system Nov. 4. A longtime healthcare marketer, he had most recently served as senior vice president and chief marketing officer of Jacksonville, Fla.-based Nemours Children’s Health.

He talked to Becker’s about his plans for the new role and the biggest trends in healthcare marketing nowadays.

Question: What are your hopes/plans for your new role at Tufts Medicine?

Drew Landmeier: As I step into my new role at Tufts Medicine, I aim to forge a marketing and...

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