Senior Housing News March 12, 2025
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In 2025, the baby boomer generation is standing at the industry’s doorstep. Trustwell Living CEO and senior living industry pioneer Larry Cohen has prepared for this moment for decades.
Cohen, who is the former CEO of Capital Senior Living – the operator now known as Sonida Senior Living (NYSE: SNDA) – has seen many real estate cycles over the years, ranging from industry’s infancy and growth in the ‘80s and ‘90s to the Great Financial Recession and Covid-19. All that time, he and many other industry executives have anticipated an “age wave” in the form of the millions of aging baby boomers.
Now, that age wave is nearly cresting and the oldest...
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