Healthcare DIVE January 15, 2026
Rebecca Pifer Parduhn

The “Great Healthcare Plan” is vague, but would send money directly to ACA enrollees and entrench Trump’s drug pricing deals.

President Donald Trump on Thursday unveiled his long-awaited plan to make healthcare more affordable for Americans.

The proposal, dubbed the “Great Healthcare Plan,” would send money directly to consumers to purchase insurance, fund a cost-sharing reduction program in the Affordable Care Act exchanges and end kickbacks from pharmacy benefit managers to brokerage middlemen.

It would also codify the “most favored nation” deals for cheaper drugs that Trump has notched with pharmaceutical companies, and make more prescription drugs available for over-the-counter purchase.

In a statement, the White House said the “Great Healthcare Plan” will “slash prescription drug prices, reduce insurance premiums,...

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