Forbes September 9, 2024
Dr. Michel van Harten, CEO of myTomorrows, helping patients discover and access treatments.
They say, “Knowledge is power.” But does this platitude hold true when so much content online can be classified as misinformation? Where do we draw the line between empowered and misled?
Credible information is increasingly harder to find given the sheer volume of online content, the abundance of misinformation on social media and the inevitable inaccuracies of unproven early-stage generative AI. And in the realm of healthcare, this can be especially dangerous. The consequences of medical misinformation—or even information that may be accurate but isn’t personally relevant—can be dire not only for patients but also for healthcare professionals (HCPs) and the wider BioPharma industry.
Although medical misinformation...
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