Home Health Care News July 25, 2024
To be the beneficiaries of an overwhelming amount of home health demand, providers have to take on a larger share of Medicare Advantage (MA) patients. In the short-term, that doesn’t come off as a financially shrewd strategy, but it makes sense from a long-term perspective.
Last week, I wrote about a potential “leveling off” of MA penetration across the U.S., which could offer a respite to providers. I made sure to mention, however, that a leveling off would not mean that providers are free from the changes that MA penetration has brought, and is bringing.
Even with MA penetration potentially leveling off, and even with MA rates being substandard, contemporary home health growth requires taking on a diverse group (by...
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