McKinsey August 30, 2024
Gerardo Aue with Daniel Plested Hernandez, Gianluca Camilli, and Simon Tamayo

The region’s companies would need to take coordinated action to capture value from generative AI. Seven strategies could help them lay the foundation.

The business world is still coming to grips with the seismic potential of generative AI (gen AI). According to the McKinsey Global Institute, the technology could contribute $2.6 trillion to $4.4 trillion annually to the global economy. In addition, 50 percent of work activities could be automated from 2030 to 2060, a trend that gen AI is poised to accelerate. However, one does not need to look to the future to see the impact of the technology: gen AI is already being integrated into industries around the world, from pharmaceuticals to financial services.

The influence and velocity...

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