Forbes June 16, 2025
Tim Bajarin

The premiere show on VR, XR and AR occurred from Jun 10-12, 2025, in Long Beach, CA. Over 5,000 people attended the 16th edition of this conference to get updates on what was new and hot in augmented reality.

One major shift for the show is how it has evolved its focus. In the last two years, the term “spatial” was highly promoted to define the show. Spatial was to embody the world of all things augmented. While the term spatial is still essential in the show promotions, the show this year seemed to embrace the term XR as the more accurate way to describe the fact that this show has fully embraced a VR, XR, (extended reality,) MR (mixed...

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