Pharmaceutical Executive December 26, 2023
Five trends in pharmaceutical marketing from the past year.
Doctors as influencers
A recent Hootsuite social trends presentation focused on healthcare revealed that a significant majority of Gen Z use social media platforms like TikTok and LinkedIn to look up health-related information. Using a mix of medical, personal, and trendy posts—doctors on TikTok have gained millions of followers each; verified account or not. Some companies, like acne treatment Differin, utilize these doctors to answer FAQs to elevate trust and bring relatability to their product. Hootsuite also predicts that LinkedIn will become the new healthcare hub of social media.
Celebrity endorsement
Doctors as influencers
A recent Hootsuite social trends presentation focused on healthcare revealed that a significant majority of Gen Z...
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