Health Payer Intelligence September 18, 2023
Co-branded Medicare Advantage plans may address prescription drug spending and access to care among seniors but require significant alignment between payers and retailers.
Payers such as UnitedHealthcare, Priority Health, and Anthem have pursued Medicare Advantage plan partnerships with retail companies. What is the attraction to this type of partnership?
Plans that are co-branded with retail companies are not prolific, but between 2021 and 2023 a couple of major payers and disruptors have adopted this approach.
In January 2024, Select Health will join the ranks of payers with co-branded Medicare Advantage plans when it launches its Kroger Health co-branded plan. In an email interview with HealthPayerIntelligence, Jason Worthen, vice president of government markets at Select Health, explained what motivated the...
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