Forbes June 17, 2024
Margarita Repina

Margarita Repina, founder of RepinaTech. AI entrepreneur & tech startup adviser for 15+ years. Launched 10+ products reaching 60M MAU.

Every year, various teams worldwide release more than 300,000 mobile apps on the App Store. Do you think all of them succeed and generate millions (or billions) of dollars?

According to Fyresite, only 0.5% of mobile apps are successful. This happens for a number of reasons—too few downloads, too few active users, a lack of revenue or income and users rarely returning to the app.

I have launched over 10 successful technology products in my career, and I can confidently say that most failing teams make the same mistakes. I’ll discuss the top five mistakes that are most likely to...

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