Accenture February 12, 2019
Kaveh Safavi, Kip Webb, MD, MPH, Brian Kalis

In brief

  • The Accenture 2019 Digital Health Consumer Survey reveals a market shift in the United States.
  • Healthcare consumers today are changing, and their expectations for convenience, affordability and quality are redefining how they engage at each stage of care.
  • Younger consumers are not satisfied with healthcare’s status quo and consumers of all generations are more willing to try non-traditional services.
  • Non-traditional healthcare, such as virtual care and retail walk-in clinics, is gaining in popularity and use.

The new healthcare consumer is here

Younger consumers are not satisfied with healthcare’s status quo and consumers of all generations are more willing to try non-traditional services.

For instance, Gen Z and millennials...

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