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To Engage and Activate Patients, CRM Alone Isn’t Enough
HIT Consultant March 9, 2022
We talk about patient engagement a lot in healthcare today. But the reality is, we often don’t just want a patient to engage with a piece of content or information; we want them to take action. The traditional CRM and marketing automation are great tools for the former – keeping patients and their healthcare providers connected. But it does little to move beyond a digital connection.
Today’s patients (or, consumers) expect more from all of their relationships, especially their healthcare providers. And, health systems have a need to drive loyalty, revenue, and improved health outcomes.
To achieve that, systems need to take their CRM strategy to the next level: CRM Intelligence. Combining data and AI can take patient engagement to...
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