Forbes March 14, 2025
Generative AI is life-altering technology that is already changing the way we work, build, communicate and understand the world. One of the biggest questions in front of leaders—amid tremendous investment—is how to get meaningful value out of AI.
That requires respecting the cardinal rule for new technologies: It must solve real-world problems.
While everyone’s talking about how AI will change the world of work, it’s not some amorphous one-and-done shift. Instead, AI’s capacity to continuously optimize work environments and specific workflows is the real game changer, where adaptation to new circumstances and data is automated—and where change doesn’t create disruption.
In other words, AI must solve new and existing everyday work problems quickly and without friction as they arise. So...
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