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Tips to manage safe pixel tracking
Healthcare IT News December 4, 2023
Some healthcare organizations use homegrown tracking technologies to avoid third-party disclosures of protected information, but all have to understand if their practices comply with applicable privacy laws, says Betsy Hodge, partner at Akerman.
Online tracking tools such as pixels are moving to the forefront of the debate about healthcare policy.
The American Hospital Association and several allies in Texas last monthsued the U.S. Health and Human Services Office for Civil Rights seeking to block enforcement of a December 2022 guidance that limits use of pixels on websites and mobile apps by HIPAA-covered entities and business associates.
In September, Advocate Aurora Health agreed to pay more than $12.2 million to settle a class-action suit over apixel-related data breach. A number of...
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