Forbes January 18, 2025
Joe McKendrick

Generative AI is not conventional automation — swapping out a human being for software — and should not be treated as such. It would be a waste of time and effort, not to mention an example of low expectations, to pitch genAI as a means to simply automate tasks. Rather, it goes far beyond this role and needs to be looked at as the transformative force it can be that amplifies, not replaces, human work.

Unfortunately, business leaders tend to look at genAI and AI in general as a cheaper way to get things done. Their employees, on the other hand, see something different happening, an analysis published by Accenture relates. Ask employers and employees exactly how AI transformation happens,...

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