Fortune February 2, 2024
With Apple’s hotly anticipated Vision Pro headset hitting store shelves Friday, you’re probably going to start to see more people wearing the futuristic googles that are supposed to usher in the age of “spatial computing.”
It’s an esoteric mode of technology that Apple executives and their marketing gurus are trying to thrust into the mainstream. This while avoiding other more widely used terms such as “augmented reality” and “virtual reality” to describe the transformative powers of a product that’s being touted as potentially monumental as the iPhone that came out in 2007.
“We can’t wait for people to experience the magic,” Apple CEO Tim Cook gushed Thursday while discussing the Vision Pro with analysts.
The Vision Pro also will be...
Today's Sponsors
Today's Sponsor