Forbes March 4, 2024
Alexandra S. Levine and Iain Martin, Forbes Staff

Healthcare workers’ selfies are being used to sell unproven medical treatments to the app’s enormous global audience. And in the Wild West of loosely regulated supplements, many brands are profiting.

Malinda Weekly saved a life last week. As an emergency room nurse in Chicago, she helped treat a man in respiratory arrest—and earlier last month, she took part in a code on a patient rushed into the hospital in cardiac arrest. He, too, survived.

But according to viral videos on TikTok, she was recently terminated and is now busy peddling medically questionable pills and powders, from cow nutrients to brain boosters, to many of the platform’s more than a billion users.

“After working 417 days as a dietitian I was...

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