Managed Healthcare Executive March 19, 2023
The researchers say their findings argue for dermatologists embracing TikTok and promoting more high-quality content on it and other social media platforms.
By most accounts and tallies, TikTok is currently the fastest growing social media platform, and the short videos featured on the platform are ideal for skincare, says Shivali Devjani.
“A lot of skincare is technique driven — applying xyz cream or ointment in xyz location in xyz way,” Devjani wrote in an email to Managed Healthcare Executive. “Because of this, TikTok videos, rather than images on Instagram, are the perfect way for users to share content on the use of various products as well as comparison among products.”
Devjani, a medical student at SUNY Downstate College of Medicine...
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