Forbes January 8, 2026
Amy Feldman

Former Flatiron Health exec Marta Bralic Kerns raised $92 million to expand her virtual care model to women at all stages of their lives.

Before she became a mom, Marta Bralic Kerns had worked in healthcare as both an executive and a consultant trying to use data to improve care. But even though she was deeply familiar with the industry’s problems, giving birth to her daughter was still a shocking experience. She had access to great doctors and health insurance, but maternal care seemed haphazard. Nothing was personalized. Her doctors didn’t reference much maternal health data to inform her care. She struggled to find good advice about how she could have the healthiest baby possible. “That was such a stark...

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