AHIMA August 21, 2023
Hospitals may have to step up their game to protect user information on their websites, given the recent attention to the largely unregulated universe of third-party data transfers.
About 98 percent of all acute care US hospitals use tracking software that captures data pertaining to patient visits, according to a study published this year in Health Affairs. But this practice allows third parties not subject to federal privacy laws to browse people’s internet behavior, get access to sensitive health information, and potentially monetize it.
“Hospital websites transfer data to numerous third parties, including some of the largest technology and social media companies, advertising firms, and data brokers,” the study’s authors wrote.
Tracking entities differ greatly in their user policies, business...
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