Forbes October 5, 2025
Rob Toews

We stand at the cusp of a massive technology paradigm shift that promises to transform human civilization. Sam Altman and Elon Musk are building rival companies to compete over what will be one of the biggest market opportunities in history.

No, we are not talking about generative AI. We are not talking about OpenAI and xAI.

We are talking about brain-computer interfaces.

Musk’s Neuralink and Altman’s newly launched Merge Labs are among a handful of companies at the forefront of this fast-moving field.

To most people, brain-computer interfaces (BCI) sound like science fiction. But this technology is getting real, quickly. BCI is nearing an inflection point in terms of real-world functionality, though most people haven’t yet realized it. Before long,...

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