MedCity News November 24, 2024
Katie Adams

One of the most important things providers can do on the journey toward consumer-driven care is to check their paternalism at the door, said Nworah Ayogu, head of healthcare impact at Thrive Capital.

Many providers are trying to advance the consumerization of healthcare, experimenting with ways to create more frictionless, retail-like experiences for patients. One of the most important things that healthcare leaders can do on the journey toward consumer-driven care is to check their paternalism at the door, said Nworah Ayogu, head of healthcare impact at Thrive Capital.

Ayogu is a healthcare veteran — he earned his MD at Harvard Medical School, was part of the founding team at Cityblock Health, and recently served as chief medical officer...

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