Forbes December 30, 2024
Steven Smith, Head of Protocol at Tools For Humanity.
You might call 2024 the “year of the deepfake.” News cycles have been flooded with scams involving AI-manipulated videos, sounds and images, from the rise of fake celebrity endorsements to the dissemination of fake information. What was once a niche novelty has exploded into a pervasive and alarming threat.
As generative AI continues to accelerate, distinguishing between real and fake content online is becoming nearly impossible. As these technologies advance, identifying deception will become even harder, posing serious risks to individuals, businesses and societies.
To safeguard against these growing risks and preserve public trust, we urgently need solutions to keep real internet users and companies safe, reduce fraud and stop the...
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