PYMNTS.com December 27, 2024
As 2024 comes to a close, the retail sector remains defined by the intense rivalry between Amazon and Walmart. Over the course of the year, these industry titans fiercely competed for consumer loyalty, market dominance and innovation leadership. Here’s a recap of the major moments in this ongoing battle, as covered by PYMNTS.
Market Share and Consumer Spending
The year kicked off with Amazon strengthening its lead over Walmart in consumer spending. By the end of 2023, Amazon accounted for 10% of all U.S. retail sales and 4.4% of total consumer spending, while Walmart captured 7.3% of U.S. consumer retail spending. This momentum carried into 2024, with Amazon securing 3.5% of consumer spending in the second quarter, compared to Walmart’s...
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