Health Populi January 26, 2024
Target announced that the retail chain would grow its aisles of wellness-oriented products by at least 1,000 SKUs. The products will span the store’s large footprint, going beyond health and beauty reaching into fashion, food, home hygiene and fitness.
The title of the company’s press release about the program also included the fact that many of the products would be priced as low as $1.99. So financial wellness is also baked into the Target strategy.
Globally, the wellness market is valued at a whopping $1.8 trillion according to a report published last week by McKinsey.
McKinsey points to five trends shaping the expanding consumer health and wellness space this year, including,
- Health at home
- A new era for biomonitoring...