CB Insights September 24, 2018
Wellness is cutting across sectors ranging from real estate to healthcare to retail.
As interest rises, consumers, startups, and corporations are placing broad bets across the space.
Modern-day “wellness” refers to holistic healthy living characterized by physical, mental, social, and spiritual well-being — and the buzzy trend is gaining traction across multiple industries.
CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking, while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands.
But wellness initiatives go far beyond the food and personal care industries. The...
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