Keckley Report December 31, 2018
This week, two of three Americans will make New Year’s Resolutions. Topping their lists will be “eating healthier” and “getting more exercise” (YouGov Poll). Within a month, four in five will have abandoned their pledge.
The reality is this: most Americans know eating healthier food and getting more exercise are important to their health. Last year, they spent $70 billion for diet programs and foods and $37 billion to use one of the 38,000 fitness facilities ranging from boutiques to large gyms. Adding what consumers spend for alternative care (i.e. yoga, mindfulness, et al), wearables, vitamins and supplements, streaming services like Peloton and home fitness equipment, it’s a $200 billion market growing at 7% annually in the U.S. and faster...
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