Forbes August 13, 2024
Kjartan Rist

In recent years, the role of a start-up CEO has transformed from being a largely unknown and somewhat geeky profession, to one with a superstar status. Think of the likes of Mark Zuckerberg, Elon Musk, Jeff Bezos, Bill Gates etc. Building a company and being an entrepreneur has become sexy, glamorous, and importantly, a significant driver of innovation and economic growth. But what does it really take to be a start-up CEO and why is it so hard?

The Role of a Start-up CEO

Starting a company is akin to beginning with a blank canvas. It’s often chaotic, with numerous options and directions available, making it a challenging endeavour. One of the primary responsibilities of a start-up CEO is to...

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