Spiceworks February 21, 2023
The power of dark data for customer insights in the healthcare industry.
Michael Armstrong, CTO of Authenticx, discusses how tapping into dark data – unused, unknown, untapped data generated through interactions with devices and systems across companies enables organizations to mine and identify previously unknown data for critical decision-making.
The healthcare industry currently generates 30%Opens a new window of the world’s data, which is expected to grow by 6% by 2025. While data acceleration is a huge driver for generating insights, decision-makers face a big problem. It’s not that they lack data; there’s too much of it. And about 55%Opens a new window of that data is dark.
Dark data — unused, untapped data generated through interactions with...