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Building trust while simultaneously building products, selling, recruiting, and fundraising can feel impossible. But it’s required whether you have the time or not, and it doesn’t stop no matter how big you grow.
The odds are stacked against digital health companies.
Regulatory hurdles are high. Fundraising is hard. New products fall short of their promise and require more R&D. First customers are elusive.
And even if a startup clears hurdles, secures funding, makes a working product, and lands some early customers, it finds itself selling to a conservative and risk-averse customer base.
So how do B2B digital health companies succeed?
To answer that question I interviewed 14 digital health marketing leaders and founders at this year’s HLTH conference.
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