Forbes September 12, 2024
The figures are in, and they’re big. After learning about the potential of generative AI last year, businesses are now rushing to adopt AI tools. “2024 is the year organizations truly began using—and deriving business value from—this new technology,” McKinsey reports in its latest global survey.
Two-thirds of respondents said their organizations are now regularly using generative AI, nearly double the figure from less than a year earlier. And three quarters predict “that gen AI will lead to significant or disruptive change in their industries in the years ahead,” McKinsey said.
My work focuses on business communications, so I see this change in action every day. My company works with businesses of all kinds, across numerous sectors. I see that...
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