Becker's Healthcare May 16, 2024
A University of Michigan study found that on telemedicine calls, a physician’s background impacts how the patient perceives the provider — with most patients preferring a physician office background.
The study, published May 15 in JAMA Network Open, surveyed a random sample of adults between February 22, 2022, and October 21, 2022, who completed an in-person or virtual outpatient visit at Ann Arbor-based University of Michigan or Veterans Affairs Ann Arbor Healthcare System. Participants were shown photographs of model physicians in different environments and asked to select their preferred background. Scores, ranging...
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