Home Health Care News May 30, 2025
As demand for caregivers grows with the aging population, home-based care providers are increasingly relying on millennial and Generation Z employees. Expanding workforces is critical for an industry beset by workforce shortages – but if providers fail to update their approaches to recruitment and retention, they risk losing valuable employees.
To attract and retain millennial and Generation Z at-home workers, providers are offering specialized benefits and implementing new recruitment strategies, including social media and gamification, to address the “invisible” nature of home-based care jobs.
“We’ve found that millennial caregivers are driven by purpose, flexibility and professional growth,” MissionCare Collective CEO Brandi Kurtyka told Home Health Care News. “Unlike previous generations who may have prioritized job security and long tenure, millennials...
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