PYMNTS.com January 30, 2024
Financial health is a core component of overall health.
The connection between financial stability and health is well established, and providing financial options can have positive ripple effects on various aspects of consumers’ lives.
That’s particularly when taking into account the fact that the consumer increasingly has to bear much of the cost for many health products and categories. That’s why giving people tools to afford the wellness and health products they need can help build consumer loyalty.
“Fifty percent of U.S. consumers consider wellness a top priority, but services like acupuncture, fitness programs, nutritional support and counseling are often considered elective and not covered by insurance,” Erin Gadhavi, senior vice president, general manager, wellness at Synchrony, told PYMNTS.
“Offering...
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