pharmaphorum October 12, 2022
In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical. Today, social media usage presents pharma with a unique opportunity to meet patients where they are across a variety of channels, through actions such as scrolling through a timeline, watching a video, or taking a leap of faith and joining an online support group, allowing users to feel more informed and less alone in their health condition.
While the opportunity to reach people where they are on social may...
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