MedCity News December 13, 2024
Melissa Fors Shackelford

Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.

While recent challenges facing the healthcare industry have eroded patient trust and increased patient dissatisfaction, effective marketing and communications strategies can rebuild trust in the healthcare system and combat misinformation.

As a health care marketing executive for nearly 20 years, I have been guided by one key principle: recognizing that we are all healthcare consumers. Whether for ourselves or for our loved ones, we will all face a time when we will need to communicate with a health care provider or receive important healthcare information. Building trust in our healthcare institutions and providers is not...

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