HIT Consultant October 24, 2024
When members are engaged in proactive care, it can improve clinical outcomes and reduce costs. Still, despite health plans’ many efforts to modernize and improve the member experience, motivating members to be active participants in their healthcare remains a challenge.
Much of this challenge stems from a lack of clarity and transparency (what will something cost, which doctors or specialists are in the network, how to find and access care, etc.). Health plans have increased their focus on member activation, employing different strategies to empower and motivate members to make the most of their healthcare benefits. Incentive programs, or those that leverage behavioral economics to incentivize health and well-being among member populations, are gaining in popularity as an effective...
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