pharmaphorum December 19, 2022
Influencer culture has well and truly taken over the internet. From food and fashion to gaming and technology, thousands of online influencers all over the world have built up large and active audiences in almost all industries.
In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Among their followers, they are seen as trusted authorities and are helping to generate broader conversations about diseases, conditions, and general health and well-being.
There are numerous benefits for pharmaceutical companies in the healthcare influencer space. Working...
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