The Rise of Functional Food: What Investors Need to Know

The Rise of Functional Food: What Investors Need to Know

Following the COVID-19 pandemic, consumers are looking for new ways to use food as medicine in a bid to help protect them against disease. As a result, the functional food market is booming.

But is it just the buzzword du jour, or a growth market that investors should seriously consider?

The infographic above from Billy Goat Brands (CSE: GOAT) (“GOAT”) breaks down the key points that investors need to know about how the market is structured.

Functional Food: The Basics

To start, let’s explain what functional food means.

Functional food is an umbrella term that describes food that has a...