The race for Medicare switchers is on

Medicare is among the largest and fastest growing segments in healthcare. Market participants are aggressively investing to compete in this race for higher enrollment and grow their Medicare book of business.

In 2017, there were more than 57 million Medicare beneficiaries¹ with an additional 11,000 people expected to turn 65 (age into Medicare) each day.² Total Medicare spending is expected to grow at 7.1 percent annually to a whopping $1.4 trillion by 2027.³ Health insurers are looking to capitalize on this growth by offering Medicare Advantage (MA) and Medicare Supplement (MedSupp) plans. MA enrollment grew by 8 percent in 2017⁴ and MedSupp grew by 6 percent in 2016.⁵ MA plans are particularly attractive for health insurers, as the...