The Promise and Peril of Subscription-Based Healthcare

RetailWire December 26, 2023
Dennis Limmer

It’s undeniable that the healthcare landscape has been changing rapidly, and one conspicuous participant in this metamorphosis is the rise of subscription-based healthcare services. If you’ve been looking for roads less taken in dealing with depression or losing weight, or perhaps a convenient way to avail medicines that regulate cholesterol or treat erectile dysfunction, these online services could be your perfect ally. Far from their budding days of targeting niche issues like hair loss, acne, or birth control, health-focused firms like Hims & Hers, Ro, and Lemonaid Health are now offering a plethora of services that cover a broad spectrum of health concerns.

Let’s take Hims, for instance. It recently unveiled its weight-loss program, priced at $79 per month sans...

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