McKinsey January 12, 2024
Hoping for a soft landing in 2024 won’t mitigate current risks or raise business performance and living standards longer term. If companies pursue the three-sided productivity opportunity, however, they can do both.
At the outset of 2023, energy prices were off their peaks, inflation was no longer accelerating, economic growth appeared to be holding up, and geopolitical tensions were easing. We wondered at the time whether this might signal a break from the macroeconomic and geopolitical disruptions that had severely tested management teams the previous year, ushering in less challenging business conditions in the coming months.
That emphatically did not happen.
At the outset of 2024, uncertainty has, if anything, deepened. New geopolitical disruptions; ongoing shifts in the global economic...
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