The primary care practice crisis: It’s time to play offense

Medical Economics October 30, 2024
Brad J. Scoggins, DO, FAAP

When primary care practices are being strangled by market forces beyond their control, the fastest way to counter those forces is to quickly generate more revenue.

It is hard to miss the headlines about the unprecedented challenges threatening family and internal medicine across the primary care spectrum, from independent physicians considering leaving private practice to administrators of larger medical groups and health systems. This traditional and essential gateway to health care in the United States is buckling due to:

1. Crushing administrative burdens from payers
2. Accelerating costs exacerbated by inflationary pressures
3. Anemic reimbursement rates that don’t keep pace with the first two threats
4. Emerging competitors blurring the primary care sector for patients, such as telehealth platforms, wellness and weight loss...

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