MIT Technology Review January 26, 2026
In the digital age, sound is proving to be the greatest connector of all, says Erik Vaveris, vice president of product management and CMO at Shure, and Brian Scholl, director of the Perception and Cognition Laboratory at Yale University.
In an era where business, education, and even casual conversations occur via screens, sound has become a differentiating factor. We obsess over lighting, camera angles, and virtual backgrounds, but how we sound can be just as critical to credibility, trust, and connection.
That’s the insight driving Erik Vaveris, vice president of product management and chief marketing officer at Shure, and Brian Scholl, director of the Perception & Cognition Laboratory at Yale University. Both see audio as more than a technical layer:...
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