The power of preference: How healthcare providers can build trust with consumers
Clinical Trials Arena January 16, 2024
Patients play their cards close to their chest when it comes to sharing their personal information. But despite hesitancy to spread their health data far and wide, Cassie’s Prescribing Privacy Report revealed that 87% of Americans are willing to share their information with healthcare providers with the belief that it will lead to enhanced care.
The challenge lies in earning and maintaining patients’ trust that data won’t be mishandled or misused. Providers can accomplish this by deferring to patient preferences and creating a seamless experience.
Confusion and redundancies
Fifty-four percent of patients told us they’ve been asked to provide the same consent for data sharing multiple times within a single healthcare system, and more...