The power of mobile: insights from new survey findings on digital patient engagement

Becker's Healthcare August 23, 2022
In Collaboration with Gozio Health

Mobile strategy is more than just having an app for patients to access their EHR.

It’s critical to think of mobile as a platform-based approach that gives both existing patients and outsiders — such as people visiting a hospital — a one-stop place for wayfinding, scheduling and any other needs they might have.

In a Becker’s Hospital Review Patient Experience + Marketing Virtual Forum session sponsored by Gozio Health, Lea Chatham, vice president of marketing at Gozio, discussed recent survey results that showed how healthcare leaders are prioritizing and tackling mobile strategy.

Four key takeaways were:

1. Healthcare leaders agree that a mobile presence is critical to digital strategy. In a May/June 2022 survey of 272 healthcare executives, sponsored by...

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